In 1941, when Californian Robert Gray built the first Shasta house trailer to be used as mobile military housing, he had no idea his homes on wheels would play a major role in establishing a billion dollar industry. Or that the little trailers would spark wanderlust in Americans that would carry them across the miles and into the next century. Shasta was, and remains, an important player in the ultimate American Dream the freedom and desire to roam, explore, and enjoy well-earned leisure time with the people we love.
In the 1950s and 60s, the toaster-on-wheels look of the original Shasta trailer was the most recognizable shape on the road. There were other RV brands, but only Shasta was distinguished by those wings that signified flight and freedom. Through the 1960s and 70s, RVs became bigger and better with more amenities, Americas burgeoning highway system evolved into interstates, and the wanderlust grew ever stronger. In the 80s and 90s RVs continued to evolve into safer, more sophisticated homes away from home with more features and greater comfort. Today, 60 years and three generations of Shasta owners later, Americans have the desire to travel like never before. Motivated by the rediscovery of our families and renewal of ourselves, we still respond to the call of the road.
In terms of product, the company has come a long way from toasters on wheels. Todays Shastas have sleek profiles and amenities like slideouts that were unimaginable a generation ago. Yet it is the memorable image of the little trailer with wings that brings each of us something no other manufacturer has to offer nostalgia. The original Shasta logo, which has become an integral part of the company's current advertising campaign, reminds people of Shasta?s heritage of freedom, flight and family. In 1977, Wings RV Club was founded as a means for Shasta owners to share camping experiences. Since then, the club has grown dramatically to include members across the country. Rallies have been held in many states and trips have been sponsored throughout North America. Over the years, some families have owned as many as eight Shasta products which were enjoyed by three, or even four generations of RV travelers. It is this loyal nucleus of owners who keep Shastas corner of the American dream alive and growing.
As the industry's longest continuous producer of recreational vehicles, Shasta has manufactured hundreds of thousands of RVs. The Elkhart, Indiana-based company produces mini motorhomes, travel trailers and fifth wheels in three state-of-the art manufacturing facilities totaling 150,000 square feet.
Shasta has earned its success in the best possible way through experience. The company?s respected name prevails in today?s fast-moving RV industry because of that experience combined with a strong, service-oriented dealer network and a loyal, repeat-customer base. Shasta is proud of its longevity. The company's goal is to continue to listen, to create and to improve its ability to satisfy Americas wanderlust.
